Global Social Campaigns and Advocacy Manager, McDonald’s Corporation
AboutMcDonalds.com Oak Brook, IL. (July 2015 – present)
Develop and create social campaign strategy, processes, and influencer opportunities for Olympics, World Cup, SXSW, Happy Meal partnerships to help foster meaningful business results. Additionally, manages development of both employee and customer advocacy in 120 countries for McDonald’s around the globe.
Associate Director of Digital and Social Media, Garrett Popcorn Shops
GarrettPopcorn.com: Chicago, IL. (January 2014 – July 2015)
As the lead for all digital initiatives in the international headquarters in Chicago, Elly was responsible for overseeing all digital marketing, online content programming, social media, website, email, affiliate, loyalty, paid advertising, mobile, and strategy worldwide.
Digital Brand Management Consultant and Speaker, eDigital
Creative digital branding consultant working with local, national, and international companies, brands, and athletes on building their social voice, digital marketing strategy and online portfolio. Freelance contractor assisting companies with social media management, graphic design and analytical research for various clients.
Client Work: Chicago Red Stars (NWSL), Cris Carter (ESPN), Convometrics, Dempster Family Foundation, David James Group, EllaMasar.com, Game On! Sports Camp 4 Girls, GonzoSoccer.org, Milwaukee Wave Professional Indoor Soccer Team, Plan B, Socialogic Marketing, Wildfire Card
Co-Founder/Chief Digital Strategist, Blitz Branding
BlitzBranding.com: Chicago, IL. (September 2012 – January 2013)
Lead consultant and digital campaign strategist focused on digital marketing strategies training and online social brand management for athletes, sports properties, hospitality and entertainment brands.
Digital Associate, Weber Shandwick
WeberShandwick.com: Chicago, IL (September 2010 – March 2012)
Creative, inspiring and ambitious digital marketing professional specializing in creative concept generation, strategic social media programming, community management, communication strategy creation/execution, web development, and production. Builds, manages and maintains digital communication platforms for clients of Weber Shandwick.
Marketing and New Media Manager, Chicago Red Stars
ChicagoRedStars.com: Bridgeview, IL (August 2008 – September 2010)
Charged with managing, editing, organizing and producing all web content, online marketing and social media strategy for Chicago’s Women’s Professional Soccer (WPS) team. Also in charge of creation and production of all graphics/video, fan database, marketing, analytical research, and business to consumer campaign integration.
Additional work experience:
Social Media Club Chicago, National Association of Professional Women, Women in Sports and Events, FoodTrace, Fox Soccer Channel, United States Soccer Federation, MLS & Soccer United Marketing, IAJGS Film Festival, Visual History Documentary Project, and Gonzo Soccer Leadership Academy for Girls.
Language Proficiency: Spanish (reading, writing, conversation)
Knowledge of shooting, editing, and producing digital film and video:
Created over 20 original artistic short films, narratives, abstract videos, animations, and two short documentaries films. Ran and developed over 80 videos and promotional pieces for the Chicago Red Stars.
Graphic Design: education background in designing logos, websites, social media page designs and more for various companies and clients.